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Title: The American Library Association


Jesse - December 7, 2005 11:49 AM (GMT)
A little bit about this picture...

QUOTE
-- National Literacy Initiative To Feature Highly Anticipated "The Lord of the Rings" Trilogy --

Los Angeles — The Young Adult Library Services Association (YALSA) is proud to announce its association with New Line Cinema and "The Lord of the Rings," as a sponsor of 2001 Teen Read Week. Teen Read Week is a national literacy initiative sponsored by YALSA that encourages teenagers to "read for the fun of it." YALSA is a division of the American Library Association (ALA).

Teen Read Week will be celebrated in hundreds of schools and public libraries across the country, October 14-20, 2001. The celebration will highlight the popularity of fantasy literature with teens, who will be encouraged to "Make Reading A Hobbit," as a special salute to the fantasy classics of J.R.R. Tolkien.

New Line Cinema is producing the highly anticipated trilogy of films based on this much-loved novel. The first installment of the trilogy, "The Lord of the Rings: The Fellowship of the Ring" will be released in theaters globally on December 19, 2001.

As part of its partnership with the ALA, New Line Cinema has provided exclusive imagery from the forthcoming film for use in Teen Read Week posters and bookmarks, which are available through ALA Graphics: . The artwork features Elijah Wood as Frodo Baggins and Liv Tyler as Arwen, two of the stars in the upcoming trilogy. Plans are also in the works for special events and promotions.

"The posters and bookmarks are a big hit," said Kathryn Leide, director of ALA Graphics. "If sales continue on pace, I expect these materials to be among our best sellers." Watch for other special materials and events related to "The Lord of the Rings" in the coming months.

Now in its fourth year, Teen Read Week reminds teens, parents and educators of the importance of reading for pleasure. Reading not only improves grades; it leads to a lifetime of learning and enjoyment.

"The American Library Association is an extraordinary organization," said Rose Polidoro, executive vice president of national promotion for New Line Cinema. "The efforts to encourage kids and teens to read and enjoy the experience is unparalleled. New Line Cinema is proud to be associated with the ALA in this unprecedented Lord of the Rings/Teen Read Week partnership."

More than 100 million copies of "The Lord of the Rings" have been published around the globe in 45 languages. Indeed, generations have grown up with the legend of Frodo Baggins' quest to destroy a powerful ring. Just last year the book was proclaimed the most popular novel of the 20th Century by Amazon.com. In addition, surveys taken by the ALA during previous Teen Read Week festivities cite Tolkien's "The Hobbit" as a teen favorite.

"This is an exciting and opportune partnership that will benefit teens who are readers and movie fans," said YALSA Past President Mary Arnold. "It is the perfect time to have New Line Cinema join the ALA in inviting teens to 'get in the reading hobbit.' Teens can celebrate Teen Read Week '@ your library' and see the movie '@ your neighborhood theater!'"



user posted image

This picture is a scan from Yam magazine, Germany. I have the full set of bookmarks which I will try to remember to scan. The Orlando bookmark has the same picture as above.

melodyslove - February 1, 2006 07:18 AM (GMT)
One slightly different and the other bigger. :)

user posted imageuser posted image

Jesse - February 1, 2006 09:40 AM (GMT)
YES!!!! :yahoo:

Sorry! Getting carried away, those are the pictures I was thinking of the other day. Do you remember you post a LoTR group shot (from V Magazine) and I mentioned it then? I knew I'd seen one of Orlando alone somewhere. Thanks mel.




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