A picture that has partially inspired the boards name... Click Orlando.
The 'Click' ads (depending on which version) bring together Brad Pitt, Bono, Kylie Minogue, Orlando Bloom, P Diddy, Cameron Diaz, Jamie Foxx, Miss Dynamite, Kate Moss, Hugh Grant, George Clooney, Alan Rickman, Colin Firth, Lenny Henry, Emma Thompson, Claudia Schiffer, Bob Geldof and Liam Neeson. As performers click their fingers, viewers are reminded that every three seconds a child dies from extreme poverty. 'Click' was screened on nearly all commercial channels in the UK on March 31st.